Our Local Search Optimisation Services
Citation Building And Local Directory Listing Management
Full-service MarketingWe fully manage your local business listings and ensure it stands out in local searches.
Local Directory ListingWe’ll send it to the top search engines, and local online directories reaching millions of consumers.
Ongoing ManagementWe manage and optimise your business listings, ensuring the accuracy of your listings and improving your online visibility.
The Importance of Local Search Marketing
It’s a salon owner’s worst online nightmare – a prospective client is searching for a salon in your neighbourhood and your business doesn’t appear until page 4 of the search results, way below listings that are not relevant to your business.
Local Search Optimisation begins with citation building. The more citations your business has, the higher it will rank on local search.
Furthermore, having accurate and consistent citations helps to make sure that the right customers find your business. This is particularly important when it comes to category information, because you want your business to show up for the right categories.
What is a business listing?
A business listing is an online profile that contains information about your business (like the Yellow Pages). Consumers can discover these profiles on sites like Google and Facebook, and then use them to learn more about your business.
If your data is wrong on one or more search and listing sites, this can then spread to dozens or even hundreds of website directories. This means your customers can get incorrect information and you may rank lower on search engines like Google.
But we can fix that!
Why Local Search Matters?
- 82% of local searchers follow up offline via an in-store visit, phone call or purchase (TMP/comScore)
- 74% of internet users perform local searches (Kelsey Group)
- 73% of consumers stated that they lose trust in a brand when the online listing shows incorrect information (Placeable, 2014).
- 61% of local searches result in a purchase (Search Engine Watch)
- 59% of consumers use Google every month to find a reputable, local business (Search Engine Watch)
85% of consumers search locally to find businesses like yours or your competitors.
Everyone who has access to the Internet uses a search engine to find relevant and useful information, and according to Google’s own data, 97 percent of consumers search for local businesses online.